Campari Group’s $1.2 Billion Courvoisier Acquisition: Strategic Moves in the Global Spirits Market

Companies overview : Campari Group's legacy begins in 1860 when Gaspare Campari, a visionary and enterprising young man, created the first batch of the now-legendary aperitif in Novara, Italy. This vibrant red liquid, infused with a secret blend of herbs, spices, and fruit, quickly gained popularity for its unique and complex flavor profile. Initially sold … Continue reading Campari Group’s $1.2 Billion Courvoisier Acquisition: Strategic Moves in the Global Spirits Market